Whether we want to admit it or not, every attorney or law firm needs a steady stream of clients in order to maintain and grow.
You are likely aware of the number of marketing methods that are available to acquire these new clients, but there is nothing that compares to being found in the organic search results when someone is looking in your city for your service. It sure beats a billboard or park bench!
It doesn’t matter where you are or what your specialty is, there are people in every city in need of your service, and our law firm SEO techniques will put you right in front of them.
The ABA Journal states that a third of the consumers in need of counsel are turning to the internet. The days of paper advertising are quickly dying out.
So let’s think about how they are using the online world to find an attorney.
Well, they are turning to Google. That’s right, they are going to the search engine and typing in what kind of lawyer they need and their location.
There is no arguing that if you can put yourself on page one of Google for keywords related to what you specialize in, your flow of new leads will increase. If you can turn a lead into a client, your marketing worries are over.
Did you know that over 90% of searchers click on businesses that are on page one and less than 20% of them are clicking on paid ads?
Having a website is a must in this day and age, but it is not enough. If no one is finding it, it is going to drown at the hands of your competitors.
What Does It Take to Perform Law Firm SEO?
Many will tell you that SEO is not that complicated, but the reality is that if you are not trained to do it, it is difficult. Just like you trained and studied to be a great attorney, just because someone else passes the bar does not make them as good as you.
SEO is a skill, a mindset. If you do not have the right skills, it can be an overwhelming and tiring process.
With that said, there is so much information on the internet about search engine optimization that it would make your head spin. The problem is that you never know who you can trust.
SEO for attorneys is no different than performing SEO for any other business. As long as the company you hire has proven results, regardless of what industry, they should have no problem ranking your website for attorney related keywords.
Our clients see a 10-20% conversion rate from their online traffic. That is an amazing number. Think about it this way. If you advertise on the radio or put your face on a billboard, will 20 people out of 100 even call you, let alone hire you for your services?
No, they won’t. They won’t because there may not be one person out of that one hundred that even need an attorney, let alone an attorney for your specialty.
Now let’s assume that you are a DUI attorney, and someone in your city is looking for your services. They type in DUI attorney + city and there you are on page 1. Do you think you will get phone calls? Do you think you will get new clients?
Absolutely. People do not have time anymore. They take a second to perform the search and a few minutes to review the law firm, and then they make the phone call.
SEO is an investment, but it is a darn good one.
The best part is that you don’t even need a bunch of traffic to get hot leads ready to hire you.
Our law firm SEO service provides you with the best search engine optimization in the area. Give us a call today to see how we can help your firm.